RAiD 10.82210/8e151d29
NESP TWQ Project 3.1.3 - Harnessing the science of social marketing in communication materials development and behaviour change for improved water quality in the GBR: a desktop review (Project 2.1.3 - Stage 2), 2017-2017 (JCU)

Dates

Start Date
01-Jan-2017
End Date
10-Dec-2017

Titles

Title
NESP TWQ Project 3.1.3 - Harnessing the science of social marketing in communication materials development and behaviour change for improved water quality in the GBR: a desktop review (Project 2.1.3 - Stage 2), 2017-2017 (JCU)
Title Type
Primary
Title Type:
Primary
 Preferred full description or abstract.
Start Date
01-Jan-2017
End Date
10-Dec-2017
Language
English

Descriptions

Description

This project extends project 2.1.3 which contains an analysis of communications to land holders for the Reef Trust Tender – Burdekin and The Reef Programme concerning readability, message framing, message tone and visual imagery, factors that significantly impact on message acceptance, engagement and adoption of recommended behaviours. The analysis identified that: 1. Material is written in too complex language; 2. Message tone may be a barrier; and 3. Visual imagery may have unintended effects. These findings have implications across wider programs and there has been considerable interest in extending this analysis to assist in developing and revising foundational material and messages.
Description Type

Primary
Description Type:

Primary

 Preferred full description or abstract
Language
English

Contributors

Name Lynne Eagle ORCID Logo (unauthenticated)
Contributor ID ORCID Logo https://orcid.org/0000-0001-9385-7772 (unauthenticated)
Leader
Yes
Contact
Yes
Positions
Position
Principal or Chief Investigator
Position:
Principal or Chief Investigator
 Principal investigator refers to the person(s) in charge of a research project
Start Date
01-Jan-2017
End Date
10-Dec-2017
Roles
No Entries
Leader
No
Contact
No
Positions
Position
Co-investigator or Collaborator
Position:
Co-investigator or Collaborator
 A Co-Investigator is a senior or key investigator involved in a research project who does not have the overall responsibility and authority of the Principal Investigator
Start Date
01-Jan-2017
End Date
10-Dec-2017
Roles
No Entries
Name Margaret Gooch ORCID Logo (unauthenticated)
Contributor ID ORCID Logo https://orcid.org/0000-0002-3788-0617 (unauthenticated)
Leader
No
Contact
No
Positions
Position
Co-investigator or Collaborator
Position:
Co-investigator or Collaborator
 A Co-Investigator is a senior or key investigator involved in a research project who does not have the overall responsibility and authority of the Principal Investigator
Start Date
01-Jan-2017
End Date
10-Dec-2017
Roles
No Entries

Organisations

Roles
Role
Lead Research Organisation
Role:
Lead Research Organisation
 The research organistion administratively responsible for the project; administering organisation
Start Date
2017-01-01
End Date
2017-12-10
Roles
Role
Other Research Organisation
Role:
Other Research Organisation
 A research organisation such as a university participating in the project, usually hosting Contributors and providing other support
Start Date
2017-01-01
End Date
2017-12-10
Roles
Role
Other Research Organisation
Role:
Other Research Organisation
 A research organisation such as a university participating in the project, usually hosting Contributors and providing other support
Start Date
2017-01-01
End Date
2017-12-10
Roles
Role
Other Research Organisation
Role:
Other Research Organisation
 A research organisation such as a university participating in the project, usually hosting Contributors and providing other support
Start Date
2017-01-01
End Date
2017-12-10
Roles
Role
Other Research Organisation
Role:
Other Research Organisation
 A research organisation such as a university participating in the project, usually hosting Contributors and providing other support
Start Date
2017-01-01
End Date
2017-12-10
Roles
Role
Other Research Organisation
Role:
Other Research Organisation
 A research organisation such as a university participating in the project, usually hosting Contributors and providing other support
Start Date
2017-01-01
End Date
2017-12-10
Roles
Role
Other Research Organisation
Role:
Other Research Organisation
 A research organisation such as a university participating in the project, usually hosting Contributors and providing other support
Start Date
2017-01-01
End Date
2017-12-10

RelatedObjects

No Entries

Alternate Identifier

No Entries

Alternate URLs

Related RAiDs

Title
NESP Tropical Water Quality Hub (10.71821/dc497fd6)
Relation
IsPartOf
Relation:
IsPartOf
 Relates a subproject back to its parent project
└─▶
Title
NESP 1 | National Environmental Science Program Phase 1 (10.71821/7ccba066)
Relation
IsPartOf
Relation:
IsPartOf
 Relates a subproject back to its parent project
└─▶
Title
NESP 2 | National Environmental Science Program Phase 2 (10.71821/23fcbc6f)
Relation
IsContinuedBy
Relation:
IsContinuedBy
 Relates a project to a subsequent project that continues the research of the original project in a more direct way than 'IsSourceOf'

Access

Type
Open Access
Type:
Open Access
 Open access refers to a resource that is immediately and permanently online, and free for all on the Web, without financial and technical barriers.The resource is either stored in the repository or referenced to an external journal or trustworthy archive.
Language
Text
Embargo Expiry

Subjects

No Entries

Raw Data

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